John Bargh’s publication “Before You Know It: The Unconscious Reasons We Do What We Do” provides an in-depth exploration of the unconscious factors affecting our behavior, yet it faces criticism for inadequately tackling the replication crisis and the ambiguity surrounding the concept of the ‘unconscious’. Bargh, a respected social psychologist, conveys how subtle environmental signals can greatly influence our behaviors. The book reflects Bargh’s passion for social psychology, intertwining findings from various studies and the impact of cultural figures such as Skinner, Freud, and Darwin. Even though it includes captivating stories and integrates elements of evolutionary, cognitive, and social psychology, critiques point out a lack of strong defense against challenges regarding social priming research and an expansive use of the term ‘unconscious’. The book’s promise is lessened by its superficial examination of experiments and personal narratives that may leave readers craving more substance. While Bargh’s storytelling is engaging, some contend that the book does not sufficiently link real-world consequences with its theoretical insights, calling for a more thorough investigation of alternative theories and practical implications.