I have a review of John Bargh’s new book “Before You Know It: The Unconscious Reasons We Do What We Do” in this month’s Psychologist magazine. You can read the review in print (or online here) but the magazine could only fit in 250 words, and I originally wrote closer to 700. I’ll put the […]
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Psychologists have been measuring reaction times since before psychology existed, and they are still a staple of cognitive psychology experiments today. Typically psychologists look for a difference in the time it takes participants to respond to stimuli under different conditions as evidence of differences in how cognitive processing occurs in those conditions. Galton, the famous […]
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